SMT EXPERT 10 SEO Optimizations Learned from Website Audits

As a marketer, you generally have a range of different goals that you're concurrently working towards at any given time. Those could include boosting brand awareness, generating more leads, increasing conversions, etc. 

In a social media context, in order to achieve the best results, you need great content. The digital space is highly competitive, and in order to grab and hold attention, you need to consistently create new and engaging material, likely in a variety of formats. 

And the importance of such efforts can't be overstated. These days, some 54% of social browsers use social platforms to research brands and products.

With great social media content, you can gain attention, build trust, and increase brand awareness among your ideal audience - and ultimately, with the right strategy and the right content, those efforts will help you boost sales and grow your business. 

It's your content that's the first step, and in order to create great content for social media, consistently, you need the right tools. 

Here are four must-have tools that will help in your social content efforts. 


Video is the most shared, and most engaging content type, on average, across all social media platforms. These days, most platforms incorporate autoplay video, which can help to grab attention as people scroll through their feeds, while it's much easier, in general, for consumers to take in a short video summary, as opposed to a written blog post.

As such, you need to be considering if and how you can utilize video in your approach - but creating marketing videos can seem daunting at first. 

With Animoto, however, you can start creating professional videos for your social media campaigns, even if you don't have a big budget or design skills. 

First of all, Animoto provides templates for different needs. Some of the templates available on Animoto include:

  • Behind the scenes videos
  • Explainer videos 
  • Product and service promotion
  • Testimonials
  • Tutorials 

After finding the template you want to customize, Animoto has a simple editor that even a first-time user won't have problems using. It's incredibly easy to upload videos, images, and music to create unique videos. 


The Social Media Growth

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